Marketing That Builds Trust
and Books the Right Clients

Strategic marketing and operational support for law firms ready to grow—without overloading their staff or crossing ethical lines.

You’ve Got the License. You’ve Got the Skill.

But attracting and converting clients still feels uncertain.

You’ve built a respected practice. Clients love your work. But getting new, qualified clients through the door is still inconsistent. You’ve tried Google ads, referrals, maybe even hired a marketing company—but they didn’t understand the nuances of working with law firms in Florida.

At the same time, your team is overwhelmed. Intake falls through the cracks, follow-ups get missed, and onboarding eats up hours you don’t have.

You don’t need more tactics—you need a strategy built for the way law firms actually work.

Let’s Close the Gaps Between Awareness, Intake, and Action

At Juniper & Plume, we specialize in law firm marketing that’s not just strategic—but respectful of the regulatory environment you work within. We help you bring in qualified leads, streamline internal processes, and strengthen client engagement—without risking compliance.

Where Law Firm Growth Gets Clear

Show Up for the Clients Who Are Searching Now

When someone needs legal help, they often need it urgently. We make sure your firm is visible in the right places, with local SEO and optimized listings that help ideal clients find you fast.

Present a Brand That Reflects Your Practice

Every element of your digital presence—from your website to your social media—should reflect your firm’s professionalism and tone. We help craft consistent, Bar-aware messaging that builds trust without overstepping boundaries.

Support Your Staff in Qualifying and Prioritizing Leads

Your team shouldn’t waste time chasing poor-fit cases. We implement intake support and lead filtering systems that help them confidently move good prospects toward consultation—and reduce unnecessary friction for your front desk.

Streamline the Systems That Move Cases Forward

You didn’t go to law school to chase paperwork. We help build MyCase automations that handle document collection, onboarding, and scheduling so your team can stay focused on legal work—not admin.

We’re Not Just a Vendor. We’re the Strategic Partner Behind Your Growth.

Legal marketing is personal. Your name, your work, and your reputation are on the line. That’s why we don’t offer off-the-shelf campaigns or trendy gimmicks. We build intentional, ethical strategies based on your specific practice areas, goals, and values—always with Florida Bar compliance in mind.

From client attraction to intake to case onboarding, we help you simplify your operations and strengthen the systems behind your success.

Behind Every Legendary Story, There is The Prequel

The Prequel is your story’s opening scene — a clear, strategic look at where your brand stands today and what’s ready to evolve.

This isn’t a generic audit. It’s the moment your next chapter begins.

Assess

We assess your visibility, SEO, advertising, reputation, and messaging flow to uncover missed opportunities and invisible friction.

Clarify

You’ll receive a personalized report that not only shows where you stand — but also what’s working, what needs attention, and how we’ll get you to your next level.

Strategize

The Prequel gives you the confidence to stop second-guessing and start building revenue with intention and clarity.

We Offer:

Florida Bar-conscious digital marketing strategy
Local SEO and Google Business optimization
Website copy updates and conversion-optimized landing pages
CRM setup and intake tracking
MyCase automation for onboarding and internal workflows
Social content planning that aligns with your brandc
Intake improvement and lead qualification tools
Ongoing guidance as your Fractional CRO

Ready to Grow Without the Guesswork?

You don’t need to become a digital marketing expert—or risk your license—to grow your law firm. You need systems that reflect your values, protect your reputation, and help your team focus on the work that matters most.

Let’s build a plan that works for you.

Marketing That Builds Trust and Books the Right Clients